CONCEPTUALIZATION
We'll find the right topic that's right for your business.
Persuasive, authoritative, and in-depth. Whitepapers are the perfect reports to have on your website to increase your trust and credibility in front of your customers. Establish your brand’s authority as a thought leader as you produce a copy that discusses a particular issue, and proceed to explain a brand exclusive methodology. Perfect for lead catching.
Whitepapers are solution-oriented. They come to your customers in a basic organization format that lists a problem and then proposes solutions. When you focus your whitepaper topic on a product or service that your business offers, it can become a very powerful marketing tool that will not only help you generate leads, it can grow your email newsletter lists as well. So, let’s get writing!
You can have your whitepaper offered on your business website as a free download. And do you know what that means for you and your brand? These large pieces of content are your company’s main selling point when it comes to attracting loads of decision-maker clientele. This is because whitepapers offer a lot more substance — a lot more meat — than your regular online content. Whitepapers can be the content hero for you and your brand, and will serve to draw in your most qualified and ideal customer targets.
Generate leads: Whitepapers are the opportunity your company needs to broadcast what you're selling without the need for a sales pitch. Appear consistently professional and trustworthy.
Appealing to decision makers: Facts and figures, and detailed information can be very appealing to clients who are decision-makers. They are more likely to become your buyers.
An edge over competitors: Businesses either embrace whitepapers or they don't. It can be time-consuming for a lot of businesses, that's why not many people make it. So when you do, your advantage over your niche competitors are quite significant.
Opportunity to share: One customer can download your whitepaper and share it with others via email or via social media. Either way, your brand gets you the online exposure you're after.
Reuse content: Whitepapers are long and detailed. Later, you can take small pieces of subtopics in your whitepaper and expand on those ideas to create more value for your readers.
Build brand authority: Brands that communicate their authority are more successful than the ones who don't. The more you provide in-depth and educational content, the more people will expect and come to you for next level pieces of advice.
Even our team of competent content writers would admit that writing whitepapers are not a walk in the park. It requires plenty of research, a lot of hard writing, and loads of time to complete. But it’s an awesome marketing method that lets your business stand out as an expert in your particular field. And for the sake of uniformity and clean formatting, here’s our general whitepaper framework.
We'll find the right topic that's right for your business.
Our team creates an outline before writing the first draft.
Captivating audiences by writing an intro that hooks.
We write professionally with remarkable descriptive quality.
Emphasizing expertise and valuable insight for the readers.
We edit the first draft for better clarity and more efficiency.
Proofreading for the sake of mistake correction.
Mentioning your products and services at the end to help.
Create a whitepaper with personality — one that reflects your brand’s voice and your company’s culture. Customers like an authoritative and competent brand who knows what they’re doing, but they also want reassurance that they’re interacting with real people, and not just a faceless organization.
It’s easy to write off whitepapers as completely boring content, but they give your business an edge. And with the use of whitepapers, you can know how many of your clients are further along into the customer buying cycle — especially when they purchase or download your offered whitepapers. Web Marketing Agency can help you with this. Plus, you can use whitepapers to generate leads with two types of whitepapers.
Case studies are different from whitepapers, but when they’re long enough, it’s best package them off as whitepapers themselves. Our team will write case studies that tell the story of your clients’ success with your brand as they reach their goals because of a partnership with you. Their business’ success is best conveyed in the form of metrics and other analytics that reflect tangible and concrete results.
A reference guide whitepaper is a chock full of information about legal requirements and other things that list how your clients can do better at their business. Our team can help you produce an incredibly useful reference that your business’ clients would find absolutely valuable. This introduces your brand as a detail-oriented, helpful, and credible source of information.
Whitepapers have a long history of use, and they have continued to change. In writing whitepapers that will benefit your business’ target audiences, our team of content writers pays special attention to detail and thorough research. We make sure to deliver this incredible piece of detailed content to you — ready for immediate distribution via email newsletters or social media. Here is Web Marketing Agency’s process.
Every content marketing campaign kicks off with thorough research on appropriate and valuable topics, as well as keywords, that are related to your business' niche.
Our team will create targeted content that provides value to your esteemed customers. We'll write about relevant topics that contribute to the user's experience.
We'll distribute your whitepaper content across social media, in your website, or even offer it to your customers via an email newsletter sign-up.
Our team will monitor the progress of the content marketing campaign. We'll also gather data and interpret it for the sake of finding further improvement.
Web Marketing Agency would not be the way it is today if not for the wonderful clients we have met along our journey as digital marketers. Let’s celebrate business growth together!
Web Marketing Agency’s successfully written whitepaper content wouldn’t have been possible without our esteemed clients. Check out their testimonials, and see what they have to say about our content services.
Web Marketing Agency’s ideas are on other websites too. Our expertise and knowledge in the subject of digital marketing and whitepaper content creation goes beyond serving our clients.
Together, we can create an organized and researched whitepaper that attracts your business’ qualified leads and grows your email lists. Are you ready to build a stronger brand presence among your customers?
Call us on +1(415)376-5135