10 Super Easy Hacks to Increase Your Organic Traffic
Are you struggling to increase your organic traffic? If the answer’s yes, don’t worry because you’re not alone. And it’s pretty safe to say that you can agree with what I’m about to say.
Getting traffic from search engines is hard. On the other hand, buying traffic is pretty easy.
But for a fact, are you aware that search engine traffic is actually the most ideal type of traffic that would benefit your business the most? Certified studies have revealed that organic traffic provides targeted traffic. And when you do it right, it eventually becomes free traffic.
Well, there are ways by which you can start getting traffic from search engines naturally. The methods are actually unlimited when we start talking about hacks that increase your organic traffic. For starters, you can start increasing your organic traffic through:
- Writing content and commenting on other people’s blogs
- Conducting a guest posting campaign
- Purchasing paid traffic
For a fact, the most profitable visitors that can filter towards your site actually originates from organic search results. Simply put, this means when people search for something and land on your website. These are the people who are most likely to convert into customers or clients.
Need another great reason to get organic traffic? Well, when you increase your organic traffic, you get more targeted visitors. That increases the chances of lowering bounce rates and generating revisiting readers.
So where does Google Analytics come into play?
Perhaps among the best forms of software out there, Google Analytics can also be considered as a famous type of software for doing website analytics. It’s among the finest SEO tools that you can lay your hands on. Basically, it is known as the giant search engine’s free service for doing in-depth website analytics.
What Google Analytics does is provide real-time tracking data which will help you dictate the success of your entire business’ digital marketing strategy.
And because nearly every business has some form of identity on the internet because of their own websites, it’s even more important to study how your website’s inner structure works and is built, and see whether it’s accomplishing its intentions or not.
To do fulfill these goals, you must harbor unique awareness on what your visitors will be doing when they finally arrive in your landing pages, the length of time they spend, and which pages they care enough to visit within your website.
As a site owner, you need to understand why you are in need of a tool that offers wide insights to you free of charge.
- It’s free: Google doesn’t ask for cash from users for making use of their Goole Analytics service. This way, your business has the opportunity to place a reasonable amount of money on other business matters.
- Automated data collection: Google Analytics features work reduction. It minimizes the number of tasks that are needed to place data gathered from Google Analytics into other forms of software like Spreadsheets, or Google Docs. All you need to do is set up a Google Analytics account and copy a simple piece of code to the website page. And from there on out, Google Analytics integrates the process and can begin to gather necessary data lifted off of your website. It then automatically constructs a comprehensive and insightful report.
- Easily integrate along with different channels and tools: It works exceptionally great in the desktop computer, but it’s equally functional in your smartphone and even your tablet via the application that you can find on Google’s official Play Store.
- Measuring search volume for internal sites: This feature of Google Analytics involves search volume analysis for internal sites, you acquire more valuable data and a closer look into what your target audience is scouring for when they click on a link that leads to your landing page.
- Find basic gender demographics: In addition to providing analytical data, Google Analytics also provides basic information on basic audience demographics (location, age, gender, devices used, interests, and etc).
Google Analytics can work miracles for your business in incredible ways. It gives high-profile statistics which you can use to improve how your website performs and increase your number of conversions.
Despite the number of many other analytics management platforms, Google Analytics has remained as the undisputed king. It remains relevant and stays as a well-rounded analytics solution for many businesses looking for better insights into their target market.
How to Increase Your Organic Traffic
As we’ve mentioned before, perhaps among the greatest tools for SEO that you can use is Google Analytics. And you can have to gather insights on how to properly prep the website for proper optimization to attract more traffic. And from this moment on, we’ll be talking about some Google Analytics hacks that you can implement in order to increase your organic traffic.
Acquire Insights that are Detailed from the Queries Report
Are you finding ways to monitor the number of times that your page appears on Google’s search engine results pages? Are you looking for a way to monitor your CTR and control how your site ranks averagely on each page in Google’s search results?
If you’re like most business owners who look to grow their revenue and improve how their business performs online, then, of course, the answers to the questions above are a solid ‘yes.’
The easy method of finding out your website’s performance on Google’s search engine is to configure your account for Google’s Search Console and since you won’t find reports that are as detailed like the ones you’ll find when you use Google Analytics, feel free to merge your use of Google Analytics right along with Google’s Search Console in order to acquire better and a more laid out report about your website’s organic traffic.
Uncovering Keyword Intent with Queries Report
Knowing your organic visitors’ intentions for visiting your site is in the true spirit of doing SEO.
But right before we delve deeper within searching for keywords intended for the web copy or some other SEO secret tactic that would help you do great optimization for the website, you should learn first if the site is fulfilling its job and driving the proper kind of target audience traffic directly to your website. Also, find out if your site is really delivering on the type of content that your site visitors really would like to see.
How do you know if the website is generating the qualified kind of traffic that your site needs?
You can do that through a close inspection of the intent behind a particular keyword used for searching.
Practical Ecommerce has pinpointed the four classifications of searcher intent. And for better reference, they are the following:
- Navigational: Your users are searching for your site on search engines with the intention to find you and the services you offer.
- Informational: Users are on search engines to find answers to specific questions that they have.
- Investigational: Searchers are looking for more information that can end for future transactions.
- Transactional: Likely a fruit of investigational intent. These types of searches are made by users who have the purpose of purchasing a product or a service.
In essence, if you’re looking to invite qualified traffic to generate even more profits and great ROI, what you will need to do is understand how searcher intent works.
Using Keyword Planner for More Keywords
Are you looking in an expansion of the product’s reach on Google search engines? Well, what you will need to do is identify every possible keyword combination there is. You need to nail the ones that they use when searching for the products or services. When it’s all been said and done, you can proceed for website optimization for the keywords that you’ve gathered and the ones that would attract you, additional organic visitors, into your website.
The tool that you can use in tandem along with Google Analytics to find keyword ideas is Google Keyword Planner. In order to expand your range of keyword ideas in ranking for, you’d want to copy the existing keywords coming from Queries report and search for more keywords which are largely relevant to your account.
Don’t hesitate to leave out on keywords that won’t meet your specific criteria. That way, you have more time in focusing on a set number of keywords which would be of significant use for your business.
Create a Profile Filter for Keyword Data on (Others)
The ideal site to check if you want to find out how your website is performing for specific keywords on search engines is through Google Analytics Queries. But the thing is, you might find a huge large number of keyword searches all thrown together and classified under “other.”
Google Analytics even made it clear that these search queries harbor user’s personal information or ones that have sensitive elements.
There will be no single absolute solution that would outrightly reveal these (other) keywords. It contains classified information and shouldn’t be tampered with. However, you can still track where the general traffic is headed to and whether or not it is necessary to execute some deeper digging through the creation of a profile filter.
Remember, however, that your new filter is incapable of being applicable to what we know as historical data.
Tracking Focus Keyword Data
If you’ve been in on the SEO game for a long time now, then it’s highly likely that you’re among the many who is in on Yoast plugin, right?
A WordPress plugin like Yoast SEO wants you to focus on a single keyphrase for each page that you have on your site, or when you’re creating new content. Afterward, it gives suggestions on how you should be using them properly for that specific web page.
When you track how your focus keywords are performing, you can pinpoint whether the focus keywords are doing their job and picking up qualified traffic once it’s pouring into your page. It also provides detailed reports and essentially a guide on how you should choose the correct keyword, additionally, you can curate pieces of content that revolve around that specific keyword.
In allowing custom dimensions, and then you can proceed with data analysis and collection — the ones that are especially significant to the website. Just like focus keyword tracking, for instance.
Tracking Referral Traffic to Find Link Opportunities
Doing your SEO and your content marketing right can bring a good amount of referral traffic back into your site. So, once you find quite a bit of referral traffic incoming into your website, it’s your job to keep track of each link to see if you can find even more opportunities for increasing your company’s link portfolio.
Doing Analysis of Reports on a Landing Page for Better Engagement
Google Analytics is a tool that also lets you do a thorough check of all of your landing pages otherwise, known as the primary page where most of the referral traffic filters into when they discover your website on Google’s search engines. Afterward, you can then look and see if your visitors are encountering issues as they interact with your site and navigate across the webpages.
You can see the report on your landing pages by navigating over to Acquisition. Under that, you can click on the Search Console, and then navigate to the Landing Pages analysis.
And as you analyze your complete report, you can get a better idea about the way the visitors are interacting in within your site, plus the way they are navigating within it to find what they need. It’s worth noting that Google’s ranking factors take engagement signals into consideration, closely monitoring your engagement statistics will aid you in finding ways to boost your ranking on the search engines.
Reducing Loading Time via GA’s Report on Site Speed
Let me ask you a question: do you fancy a slow website that takes more than 20 seconds to load content? Most of us would prefer to click away and find another website that brings me quicker results.
Like it or not, your website’s loading speed plays a crucial role in determining the success of your business online.
Google’s mobile-first index efforts are proof of how the search engine heavily emphasizes the importance of speed for website owners. Your site speed largely affects how your site’s target audiences will look at your brand image or identity.
Apart from search engine optimization, there are a couple of other reasons why you should totally steer clear of low-speed websites. They have the potential to destroy your marketing efforts.
- Conversion rates have the potential to be decreased by up to 7% if the site delays in loading even for 1 second.
- About 40% of site visitors will outrightly leave a website if it takes at least 3 seconds for properly loading of a page.
- And 79% of people who shop on the web have no interest in returning to a site if they encountered issues while trying to access it before.
These pieces of information will let you know which page takes the longest to properly load. It will also let you know on which browsers your website is performing the worst or the best. As a result, you can make the appropriate changes based on your findings.
Setting Up Custom Alerts
Google keeps refining its algorithms. That simply means you’ll find more and more unprecedented alterations taking place within the search traffic.
For instance, let’s say that your site was hit by current updates in the algorithm, it’s far better to be alerted to the change right before things are happening too late and some considerable damages are dealt and done. In working with custom alerts, you have the option to partake in special procedures to provide a solution to the problem to flip the issue in on its head.
Customize Your SEO Dashboard
The awesome thing about Google Analytics is that you have the option to construct your own customized SEO dashboard, which would provide you with swift run-throughs that involve crucial SEO statistics that you’re tracking.
This is especially beneficial if you’re experienced at allotting plenty of time in monitoring diverse sets of search engine optimization reports.
You have the choice to create customized SEO dashboards from scratch, or take one that’s already in existence and make simple edits to it to suit your needs.
Final Thoughts on Increasing Your Organic Traffic
In general, analytical and data is a critical component to building your business. Because without analytics, you’ll be running your website in the dark coupled with giant heapings of guesswork with no way to know what’s effectively working and what’s not.
So, in getting started with Google Analytics, we’d like to detail a few of these points as you get started:
- Pinpoint objectives for your business and craft goals for Google Analytics.
- Compare all your marketing channels and traffic sources.
- Think about and make sure of consistent campaign tagging for greater visibility and more traffic.
- Check Content Reports to identify pages people are viewing, the top landing pages, and how content performance differs.
- Create heatmaps of your Google Analytics data in Excel for insights on how your traffic performs by day and week.
- Check your traffic by geography for brand new markets and to put proper focus on the primary markets.
Have you been using Google Analytics to discover important metrics you should keep track of for your site, too?