A Bloggers’ Complete Guide for Social Media Marketing
by Mark Webb
August 20, 2018
in Social Media
If you’re just like any other business in 2019, then surely, you have a social media marketing strategy in place to attract your target customers to your brand. For this reason, we are going to lay down the comprehensive guide for bloggers to maximize their reach across social media.
And on that note, I’ll start by saying that some people think sharing over social media is easy. Yes, that’s true if you’re not doing social media marketing with a specific goal in mind.
However, since you’re obviously a blogger who’s reading this, you know that social media marketing requires more effort than just snapping a photo of your product and putting it up across all your social media accounts.
So, without further ado, allow me to dive into the strategies that will help you in getting the most from the efforts you applied to grow your blog site’s reach over social media.
Step #1: Find your right social network
Social networks crop up every now and then. But to succeed in your bloggers’ social media marketing efforts, you need to know how to separate the necessary from the unnecessary. You see, these big networks and there are niched ones.
Looking at it one way, you have plenty of opportunities to promote your blog on each single social media network, but for the most part, it is not reasonable to test with and using them at all.
You can try as the others did, but the likely results are various accounts with hardly any meaningful interaction. So how do you find the best network to promote your blog?
- Identification your target audience: Some use many; some make use of either a one or you can have two networks. What you need to do is to define your target audience and find out which social networks your readers prefer.
- Determine traffic potential: Results can vary base on the target audience. In general, it’s usually Facebook, Twitter, Pinterest, and LinkedIn.
Once you’ve determined the right social media network, you can start generating traffic and then analyzing it to uncover your target audience is visiting within your blog from those sites.
Step #2: Content sharing automaton
Much like SEO efforts, SMM can consume your time. As a blogger you know that building an online community is integral to your blog’s success. Your online community will let you market to your target audience just within the other posts. Getting them built is one thing. Marketing to them is another matter.
Fortunately, we live in a world where technology can work wonders in your digital endeavors. And the answer to your online community marketing dilemmas come in the form of making use of automation. It’s your friend in sharing blog posts over social media.
Step #3: Repurpose or repost blog content
Repurposing and reposting blog content breathes life into previously unsuccessful content that’s been sitting in one of your computer’s folders.
As you continue, you’ll find that you can grow your blog by building up a large article collection, but not all of them will have a big impact right away. Old articles still serve a purpose and they will continue to do so when you are promoting it over the social media or through other means.
Plus, repurposing and reposting your content in social media lets you build up a decent amount of social media organic traffic that is going within your blog.
- Pick out your older posts when sharing: Choose relevant blog posts that would resonate well with your current audience’s needs.
- Revise content: If it’s a little too outdated, you might want to update the information found within the article. And if your blog’s chosen titles are catchy enough, then you must keep them. But if not, then it’s good to think up new titles.
Step #4: Using buttons for social sharing on your blog site
Sharing is a huge deal in the world of social media marketing. It’s so significant that perhaps you can say it’s the currency of your social media world. The little buttons you might have seen on other websites work to create a presence over the social media platforms for you as well as provide other benefits for your brand.
However, as we’ve said, don’t overdo it with social media sharing if you want to hit the right spots.
- Only pay attention to your main sources of social traffic: With much buttons in the blog posts have a tendency to confuse the readers and can make your page slower. And you want positive user experience, right? Three buttons will do.
- Use WordPress plugins: In a site like WordPress, there are a wide array of plugins that can be use for easy sharing of your blogs.
Step #5: Tease the blog posts having no links
In a nutshell, this tactic is all about promoting the content without doing an outright promotion. Keep in mind that social media users aren’t fond of accounts that only share titles plus linking back within their blog site. That’s blatant promotion, and it’s not very appreciated.
To create a more appealing atmosphere in your social media profiles, you must share what should be tagged as content for “social media”
- Pull out some snippets: Here’s the trick. Choose one of from the blog posts and be able to pull out three or five snippets of what you deem memorable text. Look for main points that would look great within their own. Make them interesting and valuable too.
- Schedule your snippets: Make use of your chosen social media marketing automation tools to share these snippets. This way, you can share within multiple snippets all at once and not doing it within the day.
- Share some tips: There will be times when inspiration hits and you just have to share that quote. Or perhaps you come across important ideas that would be worthwhile when shared over social media.
Step #6: Use your hashtags
You’re part of a generation that indulges in social media on a daily basis. So I bet you know exactly what hashtags are and what they do.
But to give a little bit of detailed insight, hashtags give your post a chance to be noticed in social media conversations. In addition, it helps to establish your company as a voice for particular topics. Plus, they make your content viewable. The more visibility you get, the more likely you can get your audience to grow.
- Search for popular & relevant hashtags: Each on your posts cover specific topics. And after doing social media for a while, you already know that there’s a corresponding and relevant hashtag out there for your post. You can search the internet for hashtag tools that you can use.
- Use at most 3 hashtags: With each social media update, include no more than three hashtags. Overdoing it can result in penalties, or coming across as overly promotional to your target audiences.
Step #7: Join Viral Content Buzz
Viral Content Buzz is a service. Plus, it’s a free way to get social shares going your blog content. What’s more? You also join a community of people that help each other share blog posts. In doing so, you’re actually building credits that which you can use to have other people share within the blog post.
What’s the gist of doing it?
- Sign Up for Viral Content Buzz
- Share content that’s complementary to the blog post
- Work on building 100 credit
- Submit the blog post and use up your 100 credits
Sharing Across Different Social Media Sites
The landscape of marketing has changed when social media entered the fray long ago. New avenues have opened up, and here we are today.
And while it’s true that promoting your blog site on each social media channel isn’t ideal, we’ll still detail on how you can promote your content in the most-used social media networks of today. Mainly, that’s Twitter, Facebook, and LinkedIn.
#1 Promoting on Twitter
One of the most basic ways to promote your content: Twitter. You might be wondering if where you are going to start, but no need to worry, below you can learn how to promote in Google. You will understand why it is vital to promote in Twitter.
We can observe right now that there are lots of users right now. They are also working out to boost its brand presence. Yet, you need to stand out. But how?
You can spend time crafting a sophisticated Twitter strategy. But truth be told, you don’t really need it. You don’t need to stress about it. Focusing on a few simple tactics and practices will help you tap into the community that will support your blog, drive more audiences to your content, and eventual monetization.
- Find people tweeting similar content: search function of Twitter can help you in finding tweets that are similar within the blog posts. It can leads you uncovering if who is the right person that can share similar content. Consider that they must have followers which 500 or above.
- Build Twitter lists: With the right list, you can quickly encourage others to tweet your new blog posts to their own Twitter profiles.
- Visual content: Twitter isn’t text-only. So make use of various forms of multimedia to attract attention and promote your blog content in creative and humorous ways.
- Do some repetition: Do some good old repetition, but remember to tweak the textual content and accompanying visuals to avoid coming across as spammy.
- Listen to your audience: You want to provide valuable content to your readers? Then be submissive to their wants. People usually broadcast what they want to see on their social media accounts, and when you’ve built up a community, they’ll tell you what they want to see next. In doing this, you create a cycle of giving and take that cultivates trust and familiarity.
#2 Promoting on Facebook
For every blog writer, there’s always that peculiar question niggling away at the back of your mind. How do you kickstart your Facebook promotion?
So, let’s get one thing out.
Directing your Facebook traffic to a blog is essential. As we have already established, regardless of how good your blog actually is, it’s useless without readers. Your efforts as a blog writer striving to be noticed flop.
This is why you need to implement some of the best Facebook blog promotion practices in your social media marketing efforts.
- Share your content on relevant groups in Facebook: Sharing in a focused group would come in handy. So, you must uncover at least 10 relevant active groups and share your posts with each of the groups.
- Enlarge your images: You get 120% more engagement when your posts have pictures. So make those photos prominent. Use the full-sized and high-definition ones for extra notoriety.
- Short updates: Don’t bore your Facebook audience with long-winded stories. Get to the point. Keep it short and witty. They generate the most engagement and click-through rates. As much as possible, apply the 140 Twitter character count — even if Facebook supports long posts.
- Tease your blog with short quotes: Offer teasers; like what Hollywood does with big production movies. This serves to grab attention and get them curious. Just craft them to be compelling enough.
#3 Promoting on LinkedIn
In promoting the blog posts, LinkedIn can be an ideal place — especially if you’re a B2B business. Besides, you wouldn’t promote your business blogs in a non-business environment. It’s all about providing relevant content to your users, and catering to their needs, right? It comes first if you want your blog site to grow in terms of attention.
- Complete your LinkedIn profile: Your LinkedIn profile is the first impression you’ll make on the target readers. So make your LinkedIn profile a good one, and complete your profile information.
- Build connections: Search for people you know on LinkedIn or those who you want to get to know. Connect with people you work with or have worked with, you’ve gone to school with, your email lists, your customers, your business partners, etc.
- Join relevant groups: There are over 1.5 million groups on LinkedIn, and 81% of LinkedIn users belong to at least one of them. So search for groups, and assess which one of them would be valuable for sharing pieces of content with.
- Create your own group: On the other hand, if you can’t find a group, then you must always create your own. You have to spread the word about your group though and have guidelines written down to avoid spammy content.
- Engage actively with your network: As the norm is in social media marketing, the more you engage, the stronger your relationships with your connections would be. Give your target audience a reason to comment, like, or share your article.
- Follow LinkedIn influencers: Find, follow, and learn from top influencers in your niche industry. Create a list of them to follow, comment on their articles because you care, and perhaps you’d get more ideas for blog posts in the future.
And the ultimate method of promoting your blog content on LinkedIn is to be active on the site. You can’t just pop in with an awesome post and disappear for a month without so much as a peep.
How do you stay active on LinkedIn, you ask?
- Post article links to your blog: LinkedIn is a great place to nurture relationships with your readers and your target audience.
- Add links to other articles: If you can’t post two to three articles in a week, then be sure to post links to other articles too. News and trending articles are always a good idea.
- Update your status a few times a week: Don’t leave your followers hanging. The more you’re seen on people’s feed, the stronger your connections would be, and the better the trust you can build.
- Avoid spamming your network: Make use of your own judgment or analytics to know how many times a week you should be posting. Avoid guesswork as much as possible.
At the beginning of all this, you should take the time to ask the ‘whys.’ These questions that you pose relate to your social media marketing goals. Think about it: Are you right now in social media to increase engagement with your readers? Are you there to drive traffic going on your website? Or are you doing it for future monetization opportunities?
Some social media marketing goals include:
- Increasing brand awareness
- Driving traffic to the website
- Boosting reader engagement levels
- Building a community of like-minded individuals
- Listening to conversations about your brand
- Heightening the opportunity for monetization
On a final note, know that when sharing a content coming from your blog is a concept of art. These are great practices, and they are great fundamental steps to climbing the top. But there is nor right method in doing it. Just think about all the awesome bloggers you know and how they grew their follower base in their own ways.
Following these tried and tested steps may help you build a decent amount of traffic which is sustainable, and it’s a good start. But trust us when we say that over time, you will also find your own strategies to fit the unique voice that your blog will cultivate.
Do you have your own formula for blogging success? Feel free to share them with us.
About The Author
A digital marketing geek. Has passion for SEO, PPC, Content Marketing, web design and development. He has over 20 years of experience in the digital marketing industry.
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